About the Salesforce Marketing Cloud and Developer | Part 1

Salesforce marketing cloud (SMC) is meet the unified marking platform to know consumers, engage them, and personalise their experience across everything.Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.

Engage across the entire journey.

Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale.

Personalise with intelligence.

Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalised communications in a trusted way.

Analyse the impact.

Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360. Then, take action on those insights and deliver data-driven, personalised experiences across every stage of a customer’s relationship with your brand.

Manage B2C or B2B.

Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalise on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.

About the Salesforce Marketing Cloud Developer Credential

The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

Audience Description: Salesforce Marketing Cloud Developer

The Salesforce Marketing Cloud Developer has experience configuring and customizing data for the Marketing Cloud. The developer is knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Developer has experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages, landing pages, makes use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations and advance segmentation, as well as reporting and analytics.

The Salesforce Marketing Cloud Developer generally has at least a year of experience developing for Marketing Cloud and associated tools.

The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:

  • Configure and set-up data models (data extensions, shared data extensions, Contact model).

  • Configure data import.

  • Work with customers and platform data (SQL, views, Send Log).

  • Write basic SQL, including join statements.

  • Create dynamic, personalized marketing assets using various scripting languages.

  • Build Marketing Cloud web experience (data forms, custom preference pages).

  • Explain subscription management.

  • Work through and resolve scenarios using REST and SOAP API.

  • Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing Cloud Connect.

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